Pricing
Qualify the whole list. Pay for the rows, not the seats.
You pay for row-questions, one question evaluated against one row. Never for seats. Cached answers are not billed again, so re-running a sheet after adding rows costs only the rows you added.
Free
$0/mo
500 row-questions
Enough to check 250 leads against 2 questions and see whether the answers hold up.
- 500 row-questions
- No card required
- Yes/no, pick-one and scored questions
- A confidence number on every answer
- Every probability kept so you can see why
No card required
Starter
$29/mo
25,000 row-questions
One freelancer working through lists a few times a week.
- 25,000 row-questions
- Unlimited sheets and templates
- CSV export with confidence
Pro
$99/mo
150,000 row-questions
An agency qualifying scraped lists as a standing part of the work.
- 150,000 row-questions
- Everything in Starter
- Priority run throughput
Agency
$299/mo
1,000,000 row-questions
Running lead gen for a book of clients, kept separate.
- 1,000,000 row-questions
- Client workspaces keep each client's lists apart.
- Everything in Pro
Runs stop at your limit rather than billing past it. You will be warned at 80%.
Questions about plans? Email social@columns.live.
Columns vs Clay: side by side
Different tools, different bills. Here is what each one charges you for, from each company's own pricing page.
| Item | Columns | Clay |
|---|---|---|
| Price to start | Free. Paid plans from $29/mo | Free. Launch, its cheapest paid plan, shows $167/mo on the pricing page, and its FAQ says starting at $185/mo |
| Free tier | 500 row-questions, no card | 200 rows per table, 100 data credits and 500 actions a month |
| What you pay for | Row-questions: one question against one row. Cached answers are not billed again | Actions and data credits |
| Confidence score on every answer | Yes | Not listed on its pricing page |
Columns is built for one job: asking a question about every row of a list and telling you which answers to check. Clay does more than that, and its price reflects it.
Clay figures as of Oct 2026, from clay.com/pricing. Clay's plans change, so check theirs before you decide.
Looking for the full Clay alternative page?
Start free, no card